From fireworks nails, new Chinese style nails, New Year’s smudged style, cat-eye popping style nails, to nude colors, baroque style, gothic style, cute style, Maillard style that are more suitable for spring… Recently, it has been blowing on the fingertips again New fashion.
In March, Tmall launched the new season of the year, and sales of wearable press on nails that can be applied and peeled soared. According to data, since March, sales of press on nails on Tmall have increased by 200% year-on-year, and the trend continues to rise.
Why did wearing press on nails suddenly become popular? As a type of nails, wear-on nails, which cost about the same as two cups of milk tea, are gradually emerging. Because they are highly flexible to put on and take off, and can be reused and DIYed, they have gained many fans.
Among them, short and simple styles are the most popular. Young people aged 18-24 are the most popular buyers of press on nails. They are not only popular in press on nails, but also in auxiliary tools. For example, quick nail polish remover, jelly gel and other nail-wearing peripherals have experienced rapid growth in sales.
The rise in consumer enthusiasm has also led to brand merchants with unique skills to open books one after another, and various types of wearable press on nails emerge in endlessly. Currently, there are three types of wearable press on nails on the market: mechanical press on nails, handmade press on nails and customized press on nails.
Mechanical nails are low-priced and have fewer styles; handmade nails have more styles, and consumers can choose the ones that suit them by size; customized nails are an increasingly popular type of wearable nails on Tmall, and can be customized according to consumers’ individual needs, such as Nail cap size, color style, etc. can be customized.
Compared with other wearable nails, the nails of customized nails fit better, are more personalized, are not easy to “bump”, and have higher service requirements. Currently, there are hundreds of merchants on Tmall that provide customized nails services. After entering the store, a professional manicurist can transform into a customer service provider to provide 1v1 online services throughout the process.
“The manicurist will ask for opinions every step of the way. If you are not satisfied, you can make changes at any time.” Some netizens left a message in the comment area. Even online, customized nails can achieve the same service effect as offline. “I didn’t expect that nails can be done online.” On social platforms, some netizens said that customized wearable nails “connect” the two online and offline scenarios, bringing more imagination to “beauty on fingertips”.
News from: https://baijiahao.baidu.com/s?id=1793318710971155357&wfr=spider&for=pc
